Connecting stories, data, and action.

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I’m the Associate Director of Digital Content Strategy at Harvard University, connecting stories, data, and action through our digital and social channels. I find innovative and effective ways to bring Harvard content to the world as a partner to our editorial, creative, multimedia, and media relations teams.

Previously, I led admissions web marketing, online recruitment efforts, and the first social media strategy and implementation at Emerson College.

I share things from @mikepetroff.


Proud dad, husband, drummer in Eleventh Hour Sunrise along with some other fleeting hobbies.

Side projects

  • Created Newborn Tweets (2008), a Twitter web app that finds your first tweet
  • Created eduTweetups (acquired by in 2011), a directory of higher education Twitter hashtags, chats and events.
  • Created (2012), a searchable directory of Twitter users in higher education.


To keep in touch, find me on Twitter or send me a message using the contact form. Or, let’s connect on Linkedin.