I’m the Associate Director, Digital Content Strategy at Harvard University, connecting stories, data, and action through our digital and social channels. I find innovative and effective ways to bring Harvard content to the world through our digital channels.

Previously, at Emerson College, I led admissions web marketing, online recruitment efforts, and their first social media strategy implementation.

I share things from @mikepetroff.


Proud dad, husband, drummer in Eleventh Hour Sunrise along with some other momentary hobbies.

Side projects

  • Newborn Tweets (2008), a Twitter web app that finds your first tweet
  • eduTweetups (acquired by InsideHigherEd.com in 2011), a directory of higher education Twitter hashtags, chats and events.
  • FollowEDU.com (2012), a searchable directory of Twitter users in higher education.


To keep in touch, find me on Twitter or send me a message using the contact form. Or, let’s connect on Linkedin.

Digital Content Strategist