About Me

I’m the Web and Enrollment Technology Manager at Emerson College in Boston, MA. I lead web marketing and online recruitment efforts for undergraduate and graduate admission.

I also chaired the Social Media Group at Emerson College, working with about 20 other staff members from a broad range of campus departments to share ideas and implement marketing initiatives. In four short months, we implemented a college Facebook fan page, Twitter account, Flickr account and YouTube EDU channel, all running sustainably with positive growth and audience engagement. Emerson College’s social media presence was ranked as a top school nationally by both StudentAdvisor.com and USA Today College.

I’m a writer for the award-winning .eduGuru (Internet Marketing and Web Development in Higher Education) blog, covering topics in marketing, social media, admissions and online communities. I’m also the creator of Newborn Tweets, a Twitter web application that finds your first tweet, and eduTweetups, a directory of higher education Twitter hashtags, chats and events.

To keep in touch, find me on Twitter or send me a message using the contact form.