I’m the Associate Director of Digital Content Strategy at Harvard University, connecting stories, data, and action through our digital and social channels. I find innovative and effective ways to bring Harvard content to the world as a partner to our editorial, creative, multimedia, and media relations teams.
Previously, I led admissions web marketing, online recruitment efforts, and the first social media strategy and implementation at Emerson College.
I share things from @mikepetroff.
Proud dad, husband, drummer in Eleventh Hour Sunrise along with some other fleeting hobbies.
- Created Newborn Tweets (2008), a Twitter web app that finds your first tweet
- Created eduTweetups (acquired by InsideHigherEd.com in 2011), a directory of higher education Twitter hashtags, chats and events.
- Created FollowEDU.com (2012), a searchable directory of Twitter users in higher education.