If you would like to reach me for an interview or about a upcoming speaking opportunity, please contact me.

Future Speaking Appearances

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NEACAC 2012 Conference
June 1, 2012
“I’m a Social Media Department of One: Budgeting Your Dollars and Time for Maximum Effectiveness”
Presenting with Dean Tsouvalas of StudentAdvisor.com

College Media Conference 2012 (Washington, DC)
June 27, 2012
“Social Media, Web and Mobile Content Challenges”

Past Speaking Appearances

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AdmissionsLive Guest
April 11, 2012
“May 1 Admissions Special”

EDUchats Featured Host
Download chat transcript
April 11, 2012
“Admissions and Yield in the Age of Social Media”

eRecruitment Web Forum, hosted by CollegeWeekLive
February 23, 2012
“Social Media from Search to Yield: How Social Impacts the Recruitment Cycle”

HigherEdLive.com
February 16, 2012
“Twitter in Education”
Guest appearance with David Gerzof Richard, social media professor at Emerson College.

HigherEdHero.com Webinar
February 8, 2012
“YouTube U: Techniques to Boost Enrollment with an Effective Video”

Campus Tech Connection (#CTCX) show
January 31, 2012
“#CTCX No. 56 Show Notes: Hashtags, Events, Sharing & Connecting in #HigherEd”

HigherEdHero.com Webinar
December 8, 2011
“Using online technology to improve student and parent experiences, marketing and recruitment”

HighEdWeb 2011
October 23-26, 2011
“Customer Service & Social Media: You Can Do Better”
Presentation slides | Live blog recap

HighEdWeb 2011
October 23-26, 2011
“Admissions 101 for Web Professionals”
Post-Conference workshop with Karlyn Morissette

Hosted live chat on Converge Consulting Friday After Class
October 21, 2011
“The Role of Social Media in Student Recruitment and Admissions”
View chat recap

Live in-studio guest on HigherEdLive.com
September 18, 2011
“Virtual Campus Tours”

FutureM Panel Discussion
September 12, 2011
“Beyond the University Website: Future of Digital Marketing in Higher Ed” [video]

HigherEdLive.com
July 31, 2011
Innovation in Education: Where is the 21st Century University?

eduTweetup Boston 2011
July 29, 2011
Producing and Hosting Event with Seth Odell (Higher Ed Live)

Meet Content Panel
May 3, 2011
“Creating and Sustaining Higher Ed Web Content That Works”
Read the Storify recap of the event.

Higher Ed Hero Webinar
May 3, 2011
“Virtual Campus Tours: Marketing Tips to Attract Prospective Students”

HigherEdLive.com
April 24, 2011
Episode 30: Welcoming the Class of 2015

.eduGuru Summit
March 22-23, 2011
“Boosting Customer Service with Social Media”

Higher Ed Hero Webinar
February 9, 2011
“YouTube for Higher Ed: Tips to Promote Your College & Go Viral”

CollegeBoard New England Regional Forum 2011
February 3, 2011
“Integrated Marketing – Creating Communities that Work”

HigherEdLive.com
October 24, 2010
Episode 7: #SimTech10 & Social Media Policy

Stamats Integrating Marketing: Technology Conference
October 2010
Panel discussion with Kyle Judah, Michael Fienen, Robin Smail, Nick DeNardis, Jason Woodward, Karlyn Morrisette on “How to Create an Effective Social Media Policy”

Interviewed by the Emerson Channel
September 2010
Interviewed by the Emerson Channel, Emerson College’s award-winning college television network, on beginning an official social media presence at the school

Boston’s Mashable Social Media Day
June 2010
“The State of Social Media in Higher Education” [video]

Interviewed for “On The Go with Ed Cabellon”
June 2010
“Virtually Welcoming:  Building Community With Your Incoming Class”

Featured on BostonTweetupTV.com
2009, 2010
Interviewed on the show and hosted several Boston-area higher education tweetups in 2009 and 2010

Press

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Interviewed for USNews Education article
March 2012
“Graduate School Applicants Use Social Media to Bypass Admissions Offices”

Interviewed for Bostinnovation article
December 2011
“Why Colleges Should Be Creating a Google+ Page Right Now”

Interviewed by MeetContent.com
November 2011
“Content and Community in Higher Education”

Quoted in Bostinnovation article
October 2011
“How Colleges & Universities Brand Their Social Media Sites To Keep Their Integrity Intact”

FutureM Panel Presentation Covered by New England Post
September 2011
“Inside FutureM: Digital Marketing & Higher Education”

Featured in Higher Ed Live Blog Post
April 2011
“The new acceptance letter: ‘You made it… now join the community!’”

Featured by Fathom Online Marketing
April 2011
“Five Powerful Ways to Use Twitter in Higher Education” [white paper]

Interviewed by BostInnovation
February 2011
“Social Media Meets Academia: How Emerson College Keeps its Community Connected”

Interviewed by Fathom Online Marketing
2011
“Why Your School’s Social Media Strategy Is Falling Behind” [white paper]

Interviewed by Rachel Reuben for CASE Currents Magazine
January 2011
“Managing social media is a team sport” [full article text]

Interviewed by Time.com
April 2009
“Facebook’s Latest Role: College Guidance Counselor”

Guest Appearances

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Tree.com Education Blog
March 2011
“Optimize Your YouTube EDU Channel And Videos”

Unigo Admission Experts
February 2011
Listed on “Admission Expert” Network on Unigo.com

OneForty.com Blog
July 2010
“Featured Tweets: Mike Petroff Uses Hootsuite to Manage Emerson College Social Presence”

eduStyle Awards – 2010 Judge
July 2010
The eduStyle Higher-ed Web Awards celebrate the best work in college and university websites. I participated as a judge for the 2010 awards.

.eduGuru
October 2009
Protecting your College’s Intellectual Property on Facebook: Learning from the Class of 2014 Groups