I build digital products for global audiences. I’m the Director of Product Management at Harvard Business Publishing where I oversee digital product strategy for Higher Education.
I’m a Director of Product Management at Harvard Business Publishing where I lead high-performing product teams accountable for the success of digital products and integrations used by a global audience of educators, students, and administrators.
In my previous role as Director of Content Strategy at Harvard University, I led Harvard’s digital content team reaching global audiences in innovative and effective ways through Harvard.edu, the Harvard Gazette, email newsletters, @Harvard social media channels, and mobile apps.
Before joining Harvard, I managed Emerson College’s digital marketing, social media strategy, and content development efforts for online recruitment.
More About My Work
- Product Strategy in Higher Ed
Podcast interview on bringing Product Management techniques into colleges and universities - From content strategy to product management; career reflection with Mike Petroff of Harvard
Interview with WorkingInContent.com about transitioning from content strategy to product management - Democratizing Data at Harvard
Podcast interview with Kristina Halvorson: Mike Petroff and Aaron Baker have teamed up to create a custom editorial analytics dashboard used to serve the content teams at Harvard University - How to run an agile redesign that isn’t a dumpster fire
Interview with Upstatement about the Harvard Gazette news website redesign - Digital Strategy at Harvard
Podcast interview on the Harvard Gazette’s WordPress redesign, and the complexity of large university communications - Content quality in Higher Education
Interview discussing surprising outcomes from content work and the biggest hurdles for content quality - I’ve been a keynote speaker and have presented at SXSW Interactive, Confab, ContentEd London, and CASE. I’ve led sessions on content strategy, product management, experimentation, and analytics.
Past Side Projects
- Creator of FollowEDU.com (2012), a searchable directory of Twitter users in higher education.
- Creator of eduTweetups (acquired by InsideHigherEd.com in 2011), a directory of higher education Twitter hashtags, chats and events.
- Creator of Newborn Tweets (2008), a Twitter web app that finds your first tweet
Contact
To keep in touch, find me on Twitter or connect on Linkedin.