Product Management

I build digital products for global audiences. I’m the Director of Product Management at Harvard Business Publishing where I oversee digital product strategy for Higher Education.

Mike Petroff

I’m a Director of Product Management at Harvard Business Publishing where I lead high-performing product teams accountable for the success of digital products and integrations used by a global audience of educators, students, and administrators.

In my previous role as Director of Content Strategy at Harvard University, I led Harvard’s digital content team reaching global audiences in innovative and effective ways through Harvard.edu, the Harvard Gazette, email newsletters, @Harvard social media channels, and mobile apps.

Before joining Harvard, I managed Emerson College’s digital marketing, social media strategy, and content development efforts for online recruitment.

More About My Work

Past Side Projects

  • Creator of FollowEDU.com (2012), a searchable directory of Twitter users in higher education.
  • Creator of eduTweetups (acquired by InsideHigherEd.com in 2011), a directory of higher education Twitter hashtags, chats and events.
  • Creator of Newborn Tweets (2008), a Twitter web app that finds your first tweet

Contact

To keep in touch, find me on Twitter or connect on Linkedin.