Product Management

I build digital products for global audiences. I’m the Director of Product Management at Harvard Business Publishing where I oversee digital product strategy for Higher Education.

I’m a Director of Product Management at Harvard Business Publishing where I lead high-performing product teams accountable for the success of digital products and integrations used by a global audience of educators, students, and administrators.

In my previous role as Director of Content Strategy at Harvard University, I led Harvard’s digital content team reaching global audiences in innovative and effective ways through Harvard.edu, the Harvard Gazette, email newsletters, @Harvard social media channels, and mobile apps.

Before joining Harvard, I managed Emerson College’s digital marketing, social media strategy, and content development efforts for online recruitment.

More About My Work

• Product Strategy in Higher Ed
  Podcast interview on bringing Product Management techniques into colleges and universities
• From content strategy to product management; career reflection with Mike Petroff of Harvard
  Interview with WorkingInContent.com about transitioning from content strategy to product management
• Democratizing Data at Harvard
  Podcast interview with Kristina Halvorson: Mike Petroff and Aaron Baker have teamed up to create a custom editorial analytics dashboard used to serve the content teams at Harvard University
• How to run an agile redesign that isn’t a dumpster fire
  Interview with Upstatement about the Harvard Gazette news website redesign
• Digital Strategy at Harvard
  Podcast interview on the Harvard Gazette’s WordPress redesign, and the complexity of large university communications
• Content quality in Higher Education
  Interview discussing surprising outcomes from content work and the biggest hurdles for content quality
• I’ve been a keynote speaker and have presented at SXSW Interactive, Confab, ContentEd London, and CASE. I’ve led sessions on content strategy, product management, experimentation, and analytics.

Past Side Projects

• Creator of FollowEDU.com (2012), a searchable directory of Twitter users in higher education.
• Creator of eduTweetups (acquired by InsideHigherEd.com in 2011), a directory of higher education Twitter hashtags, chats and events.
• Creator of Newborn Tweets (2008), a Twitter web app that finds your first tweet

Contact

To keep in touch, find me on Twitter or connect on LinkedIn.